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  • Your Own Home During Your Long Vacations, and for Short Stay During Another Period

  • Your Second house and
    for “Minpaku” operation in Japan

  • Monetize your asset through vacation rental operations! Largely rely everything on us, from property finding through short stay management! Our seasoned industry-specific expertise in hospitality operations!

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Underpinned by our extensive Japanese real estate network and
years of expertise in hospitality marketing and operations,
we make your Second House and Minpaku dreams a reality.

If You’re Buying a Second House

Special Zones for Minpaku Are Highly Recommended

Are you considering purchasing a second home in Japan with the expectation to increase its value? If so, a "special zone for minpaku" might be the perfect option for you.
A special zone for minpaku is a designated area in Japan where you can legally rent out your residential property for short periods stays under specific regulations. While regular short-term rentals are subject to a 180-day annual operational limit, there is no such restriction in special zones.

Please note that special zones for short-term rentals require a minimum stay of two nights and three days.

japan map
osaka tokyo

Osaka City - OSAKA -

osaka image

Osaka is the central hub of western Japan and a vibrant commercial city. It offers numerous tourist attractions, including Dotonbori, where you can enjoy local specialties like takoyaki and okonomiyaki, the historic Osaka Castle, and the world-famous Universal Studios Japan. Known as the "City of Laughter," Osaka is also famous for its warm and friendly locals, making it a welcoming destination for visitors.

Ota City - TOKYO -

tokyo image

Ota City is one of Tokyo’s 23 wards and serves as a key transportation hub, home to Haneda Airport, which connects Japan to the world. The area blends industrial zones with residential neighborhoods while also offering beautiful natural scenery along the Tama River. With a mix of historic temples and modern commercial facilities, Ota City provides both convenience and a comfortable living environment.

Profitability Comparison

Net yield

Minpaku

c.7%

Residential Rental

c.4%

In the Case of Minpaku (Case study – 2 bedrooms, Tokyo Special Zone)

Compared to traditional residential rental with a fixed contract rental income, a short-term rental business is likely to generate significantly higher profits. While traditional apartment rental offers a stability with a fixed monthly rental income, short-term rentals have the room for a substantially higher revenue if guest acquisition go well by its professional.

Trends in Japan’s Minpaku Market

Market size graph

Magnitude of short-term apartment rental, or “Minpaku” market in Japan

The market size is estimated to be approximately 400 billion yen in 2019, and with the backdrop of increasing number of foreign visitors, it is likely this figure will reach 600 to 700 billion yen. This means Japanese short-term rental market is a healthy and expanding market. Additionally, this market is expected to grow 7-10% annually on a compound annual growth rate basis globally.

Trends in Inbound Tourism to Japan

Trends in Inbound Tourism to Japan and Visitor Spending

The number of inbound tourism travelers to Japan, or foreign visitors to Japan, is approx. 31.88 million in 2019, 38 million in 2022 and 25.07 million in 2023. The spending amount by foreign visitors to Japan at the same time horizon is expected to increase rapidly - approximately 4.8 trillion yen in 2019, 0.9 trillion yen in 2022, and 5.3 trillion yen in 2023.

Benefits and Drawbacks

Minpaku Management Residential Leasing
Benefits

Potential for higher revenue compared to residential leasing (depending on location and season)

Higher ADR pricing possible in tourist or urban areas

Property usage flexibility when needed

Easy to stop or operate it quickly

Larger long-term revenue potential compared to apartment

Stable revenue stream

Low operational burden

Few regulations and usually no permits required

Lower initial investment as furnishings are unnecessary
Drawbacks

Time-intensive tasks like cleaning, reservation management, and guest communication

Regulatory and permit requirements

Upfront costs for furniture, appliances, and amenities (owner cost)

Revenue influenced by economic conditions

Consistent effort required for marketing and attracting guests

If you are to rely on the relevant management for Minpaku operation to us, we can arrange and solve all the above burdens for healthy short rental operation of your property.

Lower revenue upside potential compared to Minpaku

No your personal usage during contract periods

Wear and tear through long-term usage by the tenants

Risk of no rental income arising from no residents

Why Choose Us?

Extensive Property Listings Updated for Your Ideal Second House and Minpaku!

We carefully select and recommend properties that are ideal for short-term rentals, allowing you to confidently choose the best option. Additionally, we guide you to high-profit properties that maximize your earnings efficiently. Our comprehensive support for your property acquisition significantly support your investments even if it is your first-time operation.

One-stop support from opening to daily operation with industry experts!

With specialized expertise in Japan hospitality market, we provide reliable supports with the owners for attracting stay guests and managing its operations. Our proprietary analytics tools maximize sales potential, ensuring optimal performance. From opening preparations and furniture selection to operations, we offer a seamless, efficient one-stop service on behalf of the owners.

Service

Property Selection

Property introductions

Site visits

Revenue simulations

Initial cost estimates

Market research

Loan consultations

Media Japan Realty logo

Preparation for Opening

Permit applications and acquisitions

On-call service setup

Operations structuring

Interior and design coordination

Furniture and appliance purchases/installations

Registration with vacation rental platforms

Photography services

House guide creation

Internet installation

Guest Acquisition Management

Reservation site management

OTA setup

PMS implementation

Key system installation

Content creation

Competitive analysis

Site controller setup and configuration

Revenue management

Review management

NBS logo

Operational Management

Reservation management and pricing adjustments

24/7 guest support

Message handling

Cleaning arrangements

On-call services

Amenity and linen management

Inspections and repairs

Guest information collection

Identity verification

Review handling

Reporting

Inquire About Our Exclusive Properties

Steps to Start Operations

    Property Search & Simulation

  • Property Search

    We propose properties that meet your ideal conditions from a professional perspective.

  • On-Site Visit

    A dedicated staff member will accompany you, providing a detailed explanation of the property's appeal and key considerations. (Virtual tours are also available.)

  • Simulation & Operational Planning

    We provide revenue simulations and propose optimal operational strategies.

    Application, Contract & Purchase

  • Short-Term Rental Licensing (Ryokan Business Act, Private Lodging Business Act, Special District Lodging)

    We handle all necessary filings and permit applications on your behalf.

  • Purchase Application Preparation

    We support condition negotiations and ensure a smooth application process.

  • Price Negotiation & Contract Signing

    With expert knowledge, we facilitate optimal price negotiations and contract execution.

  • Loan Application

    We provide full support, from selecting the best financial institution to handling the application process.

  • Final Payment & Ownership Transfer

    We assist with payments and title transfers to ensure seamless completion.

    Property & Operational Preparation

  • Property Preparation

    We coordinate interior design suited for hospitality use and oversee installation with full responsibility.

  • Operational Preparation

    From setting up booking platforms and management systems to professional photography and house guide creation, we handle everything for you.

  • Start of Operations

    Leveraging specialized expertise in guest acquisition and property management, we maximize customer satisfaction and profitability. Additionally, using our proprietary groupware—the first in the hospitality industry to provide accurate revenue-enhancing insights—we implement the best price control strategies to optimize earnings.

Note:

The short-term rental properties we handle primarily consist of properties with two or more bedrooms.

Each property has its own specific regulations, and some properties may not be eligible for short-term rental operations.

Costs

Preparation Costs

Property acquisition:

Varies by property

Startup costs (setup, photography, etc.):

1.3 million yen

Furniture and appliances:

3.3 million yen

Note: Costs may vary depending on the property. Prices exclude tax.

Monthly Service Fee After Start of Operations

25% of the total revenue after deducting booking platform fees.

FAQ

  • Q

    Is it possible to proceed without visiting Japan or the property location?
    A

    Yes, we can handle all communication online, allowing clients from overseas or distant locations to proceed with confidence.

  • Q

    Can property viewings be done online?
    A

    Yes, we offer online property viewings. If visiting the property in person is difficult, please feel free to contact us for arrangements.

  • Q

    In which areas is short-term rental operation possible?
    A

    We primarily support operations in designated "Special Zone Private Lodging Areas", including Ota City, Tokyo, and various locations in Osaka Prefecture (Osaka City, Yao City, and Neyagawa City).

  • Q

    How long does it take from interior setup to opening?
    A

    The timeframe varies depending on the property's facilities and conditions, but on average, it takes approximately three months.

  • Q

    I have no prior knowledge of short-term rental operations. Is that a problem?
    A

    Not at all. Our company provides comprehensive support, from property selection and permit acquisition to full operational management. You can entrust the entire process to us with confidence.

  • Q

    What languages do you support?
    A

    We offer services in Japanese and English.

  • Q

    Can the non-residents, or currently living and working out of Japan, get a bank loan?
    A

    Non-residents, or offshore buyers, have limited options available when borrowing a loan from a bank in Japan. In addition, interest rates and lending conditions may often be not preferable to the borrowers. You may be able to talk its loan with a bank in your own country, but caution should be exercised by you about the difficulties in pre-approval as well as the differences in loan approval time.

    Other tips for non-residents on bank loan;

    • Actual loan amounts and conditions are up to the financial institution and may differ depending on the borrower’s personal circumstances.
    • Sellers will not accept any offers without bank’s pre-approval, and for Buyers it is advisable not to sign a sales contract without loan pre-approval.
    • Check your bank’s policy for the case – borrower is to move out of Japan during the term of the loan.
    • You need to figure out the fees and taxes your bank will charge when taking out a mortgage. You should also factor the life insurance premiums into your final budget.
    • The loan-to-value ratio will be based on the bank’s assessed value of the property.Sometimes you may need to prepare additional cash to cover the shortage that could possibly be raised from the gap between the purchase price and assessed value.

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Your personal information filled in this form will be used only for the purpose of responding to your inquiry
and we will manage it appropriately.
We will not provide your personal information without your consent.
Please confirm our "PRIVACY POLICY" before proceeding to the confirmation page.

Media Japan Realty’s Privacy Policy

Media Japan(the “Company”) regards the protection of our valued customer’s personal information and take the appropriate management of it as an important social duty. We establish the following privacy policy and are committed to handling such information with the greatest of care.

1. BASIC POLICY (LEGAL COMPLIANCE)

We make every effort to appropriately handle and to safely and reliably manage the protection of personal information and anonymously processed information (hereinafter collectively referred to as “Personal Information, etc.”), complying with the Act on the Protection of Personal Information, all other applicable laws and ordinances, and all related in-house regulations.

2. ACQUISITION AND USE OF PERSONAL INFORMATION

We acquire our customer’s personal information through appropriate and legitimate means within the necessary scope of our specific work. We shall not use such personal information beyond the scope of said work without the consent of the persons involved or unless otherwise provided for in the laws and regulations.

3. PURPOSE OF USING PERSONAL INFORMATION

Personal Information, etc. obtained from our customers shall be used only for the specific purposes described below once we obtain the person's consent or unless otherwise provided for in the laws and regulations.

1.
For Real Estate Sales/Purchases, Leases, and Lease brokerage services
[Case of providing real estate information to a third party (such as advertisement).]
1-(1) Real estate information to be advertised shall be about property types, location, price, local transportation, land and building sizes, room layouts, equipment, photos, location maps, etc. However, personal information, such as individual names, will not be included.
1-(2) Real estate information shall be provided to the other party of a real estate contract or a person who desires to sell/buy or lease real estate; either directly through registration to the Real Estate Information Network System(REINS), advertising media such as a website page, (own company website or other websites offering real estate information), real estate information journals, leaflets, newspapers, direct mail; or indirectly through the other real estate agencies (including the advertisement made by other real estate brokers with our consent).
1-(3) In the event that an agreement is concluded, a report containing the concluded date, price, etc.)　shall be made to the advertising media for cancellation of the advertisement immediately after the agreement is concluded. Information concerning the agreement conclusion shall be calculated, processed or analyzed by REINS and/or private advertisers and shall be used as the data, etc. for price assessment upon other transactions.
2.
Real estate management business.
3.
Price assessment related to real estate sales, purchase and leasing.
3-(1) When using information upon the conclusion of an agreement provided by REINS and/or private advertisers (information only on real estate property, but individual names, etc. shall not be included), and when making an assessment for the price of real estate property (prices for sale and lease).
3-(2) It may be provided as "the basis of opinion" to show the price for real estate property (price for sale or lease). However in this case, it shall be provided after trying various measures to keep out private information.
3-(3) The details of the information upon the conclusion of an agreement to be provided are the property summaries (property types, location, prices, transportation, size of land and building, room layouts, equipment, etc.). However, individual names, etc. are not to be included. The aforementioned information shall be provided by electronic data, documents or on a PC monitor screen.
4.
Consulting and support services for foreigners living in Japan.
5.
To use personal information within the necessary bounds concerning each business described in the above sub-number 1-4 such as after-sales service, information service, and customer development (for Direct Mail, etc.)
6.
To provide the information to a third party within the necessary bounds required to accomplish the above mentioned (1-4) business purposes.
The parties who will be receiving may be as follows: the other party or a person who desires to be of the agreement, other real estate dealers, distributors of real estate information, the Real Estate Information Network System (REINS), financial institutes for financing, judicial scriveners, land and house investigators, lawyers, property insurance companies, real estate management dealers, clients for price assessment, property insurance agencies, guarantee trust companies, notary public offices, relocation companies, substitute staffing agencies, transportation companies, furniture lease companies, embassies of countries where the property is located in case of the above sub-number 4, the third parties who obtained consent from the said person, etc.
Information to be provided shall meet the minimum requirements to accomplish the above mentioned purposes, such as names, addresses, telephone numbers, property information and information on the conclusion of an agreement, etc.
Information shall be provided through various methods such as documents, telephone, E-mail, Internet, advertising media and so forth.
4. USE OF PERSONAL INFORMATION THAT IS DISCLOSED

We may use Personal Information, etc. that is acquired through appropriate means from the Real Property Registry, the Commercial Registry, public sectional maps, corporate information magazines, the Basic Resident Register, the Certificate of valuation of fixed assets, telephone directories, and other sources of such information that are already disclosed or sold in order to achieve the Purpose of Use described in the preceding article.

5. HANDLING OF ANONYMOUSLY PROCESSED INFORMATION

When we create or provide anonymously processed information, we shall announce on our website necessary matters according to the Act on the Protection of Personal Information, all other applicable laws and ordinances, and all related in-house regulations. In addition, in the event of handling anonymously processed information, we shall take appropriate and necessary measures according to the Security Control Measures to protect Personal Information.

We shall not acquire “personal information with careful consideration” prescribed by the Act on the Protection of Personal Information without the person's consent unless otherwise provided for in the laws and regulations. In addition, we shall not apply opt-out (the special case to provide personal information to a third party without obtaining the prior consent of the person) to the said personal information without careful consideration.

We shall not acquire, use, or provide sensitive personal information (SPI) to third parties in accordance with the Guidelines for Personal Information Protection in the Financial Field unless otherwise deemed appropriate or necessary.

6. DISCLOSURE, CORRECTION, ETC. OF RETAINED PERSONAL DATA

When we receive a written request in the prescribed manner for disclosure, correction, or suspension of the use of our retained personal data (hereinafter referred to as "Disclosure, etc."), when we complete an identity verification of the requester through identity confirmation documents such as a copy of the residence certificate, and when we deem it appropriate, we shall disclose, correct, or suspend the use of such data.

Request for Disclosure, etc. to:

1.
Mailing address:
Media Japan Realty
ATTN: Person in charge of personal information
Ginza Fujiya Building 8F, 1-3-1 Ginza, Chuo-ku, Tokyo, Japan 104-0061
2.
E-mail
Please send the request by email through the form on our website.
Documents required to be submit
1.
Request for Disclosure, etc. of our retained personal data in our designated form
2.
Personal identification documents
1.
When the person requests for himself/herself Either of the followings shall be submitted:
- Copy of a document issued by a public institution such as the person’s driver's license or passport.
- The original copy of the person’s seal registration certificate (the present address to be described on and the issuance date to be within three months).
2.
When an agent makes a request on behalf of the person
In addition to the person’s personal identification document as stated above ①, the same documents of an agent on behalf of the person and the documents to identify a specific individual as the agent of the person shall be submitted.
Personal identification documents of an agent
Either of the followings shall be submitted:
- Copy of the document issued by a public institution such as an agent’s driver’s license or passport.
- The original copy of an agent’s seal registration certificate (the present address to be described on and the issuance date to be within three months).
Documents to identify an individual as an agent of the person
Either of the followings shall be submitted:
- In case of a statutory agent, the documents which certify the legal power of attorney.
- In case of a privately appointed agent, a power of attorney (sealed by the registered seal of the person)

Handling Charge

Please pay JPY 1,000 + Tax per request to our designated bank account as a handling fee for the Request for Disclosure, etc. Please also pay a bank transaction fee upon the said payment.

Our Reply

We will send a reply to a request in writing to a requester within a reasonable period of time and scope after our confirmation and research of the details of a request as well as confirming the receipt for the handling fee. We will reply directly to a requester when a request is made by an agent of the requester unless a request is made by a statutory agent. However, we may not accept a request of Disclosure, etc. in the following cases.

1.
When disclosure is likely to harm the life, body, property, or other rights or interests of the person or a third party.
2.
When disclosure is likely to seriously impede the proper execution of our business.
3.
When disclosure violates other laws and regulations.
7. DISCLOSURE TO THIRD PARTIES

We shall not disclose or provide personal data about our customer to a third party without obtaining the person's consent beforehand unless otherwise provided for in the laws and regulations. We shall voluntarily discontinue the use of our retained personal data when there is a request from the person to do so.

8. SHARING USAGE OF RETAINED PERSONAL INFORMATION

We may share the usage of our retained personal information among our following affiliated companies within the scope necessary for the said usage objectives. The items of such information to be shared may include name, company, department, position, address, phone number, e-mail address, assets information, etc., which are the minimum required for achieving the said usage objectives. Each affiliated company is responsible for sharing the usage of such personal information. For detailed information on the Privacy Policy of each affiliated company, please see the associated website page of each company.

Affiliated companies that share to use
- NBS Hotel Management K.K.
- NBS Hotels & Resorts K.K.
- NBS Hospitality K.K.
- Acomo lab K.K.

9. ABOUT SECURITY CONTROL MEASURES

We shall carry out thorough control of personal information that we acquire from our customer as follows:

1.
To ensure accuracy of personal information
We shall keep our customer’s personal information accurate and current.
2.
Security control measures
Regarding systematic security control measures of the customer’s personal information, we have a company rule established for a strict information handling and carry out careful handling based on it.
3.
Supervision of our employees
We strictly enforce rules for handling our customer’s personal information in accordance with our in-house regulations.
4.
Supervision of Contractors
When it is necessary for us to assign the handling of our retained personal information to outsourcing contractors in the future, we shall select contractors who satisfy the required conditions in accordance with our in-house regulations, and supervise them accordingly.
5.
Preservation period and disposal
We establish the period of preservation for personal information acquired from our customers, and dispose of it after the preservation period has ended. We will also dispose of it immediately if within the preservation period it becomes unneeded.
10. OUTSOURCING OF THE HANDLING OF PERSONAL INFORMATION AND SUPERVISION OF THE OUTSOURCED PARTIES

We may outsource the handling of personal information to outside parties within the scope of the use objectives. In this case, we shall ensure necessary and appropriate supervision of the outsourced parties in accordance with the Act on the Protection of Personal Information and all other applicable laws and ordinances.

11. CONTACT INFORMATION FOR INQUIRIES AND COMPLAINTS ABOUT PERSONAL INFORMATION

For questions, inquiries, and complaints about our handling of the Personal Information, etc., please contact to the following person in charge:

Person in Charge of Inquiries, etc.

ATTN : Hiromitsu Fukumoto
Phone : 03-6263-9040, E-mail : kanri@nbsg.jp
Reception time : 10:00～17:00（Except Sat. Sun, and Holidays)

12. OTHERS

In response to the change of social standards, and the progress of information technology, we shall ensure periodical review and improvement of this privacy policy and our security control measures on personal information for more thorough protection. When we revise this policy, we will announce it on our website.
Established on 1st May, 2023.
Enforced on 1st June, 2023.